This ad campaign, working with Amnesty International, is advertising against discrimination and prejudice. As is seen in this ad with the very witty slogan, while suicide leaves physical scars, the gossips can leave a much deeper emotional scar.
This ad therefore draws its meaning from the idea that society tends to talk and categorize people based on what makes them weird of different from others. People will look at this ad and deduce from the simplistic way the woman is portrayed, and by the fact that she is not smiling, that this is just as serious an issue as anything else. The soberness and simplicity of the ad help add to the meaning because people will understand the message even more, without needing underlying messages. Everything is written and put up front on this ad, with no room for ambiguity.
I believe that artistically speaking, this ad conveys its overall message really well. In terms of graphic design, the lettering is simplistic and to the point, with the big bold writing at the top signifying importance. Overall is it very accurate and to the point and will leave people thinking, especially is they have gossiped about somebody in that way in the past.
Reference: http://www.amnesty.ie/content/end-mental-health-prejudice-and-discrimination-campaign-ads
No comments:
Post a Comment