The common mistake in today's society is that most men do not enjoy reading, especially those sappy novels girls enjoy so much. The ad above for Playboy Magazine is using that stereotype to get men's attention and use sex in a fun, clever way. Modern advertising and entertainment has pushed for sexual things to be portrayed in a much more clever way in order to be accepted by the public as acceptable. Otherwise the unintended "porn" innuendo arises. What this ad is doing is it is making us create a meaning in our own minds that can be private. While they do not necessarily come out and show naked women in sensual poses, which of course they could considering it's Playboy, they do offer men the opportunity to see an a that appeals to them sexually and mentally. The women can also have a laugh at this ad, which is something I appreciate in the work they're done.
Of course, the obvious things they do not have to state is that they are meaning that while men don't usually like to read, Playboy is offering them something worth their "reading" time. Calling it reading is also a smart marketing move. I also believe it is an insight to today's society. Things are acceptable as long as they are decorated and portrayed in a civilized and witty manner. Anything short of that is considered perverted and malicious. It is a twisted world we are living in, and advertising is taking that fact as a tool to make their tast easier.
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