This illustration is obviously meant to make meaning only in the minds of those who would get it. There is a lot of underlying, in-context messages here that fortunately younger audiences would fail to perceive.
While the ad has this sense of simplicity to it, it is also equally creative with the association of the Christmas tree to the Christmas edition of Playboy, not even mentioning the idea to flip the tree upside down for reader to draw meaning out of it.
The truth is that sexuality is a driving force in ads today, not just for Playboy (for obvious reasons) but for the entire world. The freedom to depict sex in an advertisement today is sign of progress. This makes me wonder what kind of people we are, if we make meaning of thinks like this on a daily basis. Do we even realize it sometimes? Or are we just like a fish in a bowl, unaware that it is wet simply because it is immersed in it 24/7? Creative and artistic props go to them of course for their ability to not have to come out and say anything that would be deemed as gross but still be able to imply so much. But if we are constantly making meaning of ads like this, what and who are we going to become?
In a strange sense also, it tarnishes the real meaning of Christmas. Of course, this is simply about an edition they are releasing in December but still... is there no end to all the perverseness?
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