Virginal Beauty

"You know you're not the first one". This tag line to express the fact that using a second hand BMW car would not be like having sex with a virgin girl like the one depicted in the ad is their way of capturing the audience's attention. It is very interesting to me how sexuality is almost always used as a means to capture attention and make connotation is advertisements today. Is it necessary.

While some people might find this depiction offensive to young women, BMW perhaps thought it would  be a fun new way to see how second hand cars aren't so bad. The pressure for a man when he knows he is about to have sex with a woman for the first time is great. BMW knew how to use that.

That is how people make meaning of ads nowadays- a sprinkle of sexual innuendos is necessary for an ad to qualify as witty and interesting. The girl is beautiful, unarguably, which is why it does such a great job at grabbing the audiences' attention. If that was the sole purpose of this BMW ad, I'd have to say they did a very good job.