Sexual History

This shocking ad campaign to create awareness about HIV is a very good at capturing the audience's attention. From the picture, one can get a sense and feel of what they are trying to convey, and the caption adds more of a dramatic effect. It is also very effective in making people understand the concept of how HIV can be passed on from one person to another.

This ad intrigued me a lot not only because of the creative side of it, but also because of the choice of actors in the ad. Here, the ad is depicting two homosexual men showing sexual affection for one another... surely this does not mean that the creators of this ad believe that HIV is passed on more between gay men? The point is, while most people do have this notion, it is not spoke of a lot. What this ad is doing is pushing us to make meaning of something that isn't necessarily true. While a lot of people have this prejudice that same sex relations are disgusting, heterosexual relations are just as dangerous if one is not using protection. People who create ads should be careful of the image they portray and the underlying message of their advertisements. There should be no room for ambiguity.