Prejudice on Terrorists

When you look at this ad, the option is clear if you apply the stereotype. It draws on the way we make meaning of the two names and the stereotype that people from the Middle East are terrorists, which is why you would be leaning more on the options to choose the name "Daood" instead of "David".

Where does this belief even come from? We know, from popular media and even the news that portrayals of Middle Eastern people are most o the time inaccurate and very judgmental as well. The creators of this ad understand the way we have been influenced by the media that surrounds us, and therefore thy have used our flawed system of understanding and linking of ideas in our minds to on the contrary make us realize how flawed our view system is. Prejudice is a plague that influences the way we view the world and the media isn't making it any better.

What this ad really does is interpellate an audience that does in fact think racially and call them out on what they have been doing for so long- in order to make any meaning of this ad one must obviously understand the current issue with race and association of Middle Easter people with terrorism. While the message is very clear, one must know what has been going on in politics, and different world matters especially between the US and Iraq.

I thought this ad was very effective because of its simplicity and sense of choice. The ad is offering its viewers the opportunity to clean their slate of judgement and prejudice and choose not to decide something based on a name- and where they think the particular name and person is from, for behind every name, there is a face.