During the Olympic games, they has a special section dedicated to those who have disabilities. Many people might believe that this can be cause for not participating. This is just based on the prejudice and stereotype that the physically disabled are different from us and therefore cannot accomplish the same things as a person who isn't disabled.
The advertisement at the top shows very well how people's minds work, and they have used this prejudice to make an ad that compels people to think better of the disabled and to grab their attention to the cause they are supporting. I think this ad creates a lot of meaning in people's minds because of the heading- it plays on their sense of moral justice and fairness, and convicts those who look at it.
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