This ad intrigued me the minute I saw it. American Apparel sells fashion basics to both men and woman and have also recently included children in their market plan. What concerns me that, while this ad is very interesting and appeals to people in a sexual manner, why are they so determined to make sex sell? We've all heard that term all too often to justify this type of advertising- sex sells. While this is true, sometimes a line is to be drawn. There are two sides one can argue. The first, that sex should be more in the open and therefore the use of such sexually explicit pictures in ads are acceptable, or that sex is something we all know about and therefore shouldn't be used out of context just to create a buzz and capture people's attention.
It all really depends on the audience and what the company is trying to sell through their advert. If the ad is to be released in a country that is more uptight and has regulations on what is acceptable or not, that is their call to make. American Apparel is a store for basic fashion clothing, and there are not many options available to them to make their ads interesting. I do not necessarily believe that they are trying to pass on a complex message- all it really is is a way of saying "American Apparel is sexy; wear it!".
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