Is White Hotter?

This ad for L'Oreal products depicts a Beyonce that fits the stereotype of the beautiful white female. She is shown with a lighter skin tone, and blond lighter hair. The very fact that it is so far from what she actually looks like is a demonstration of the (maybe unintended) racism.

The reason I say "maybe unintended" is because sometimes these racist stereotypes are so ingrained in our every day life that we don't even realize it. This ad doesn't realize the meaning women can make about beauty- that it takes a white, light haired lady to show real beauty. The US is the leading force of advertising, and because they are of a white majority, that is why most people believe that the fake Beyonce portrayed in the ad is the way to have real beauty.