Yes We Can

The idea for this ad, drawn from a close observation of American history when they wanted to empower women and minorities, is a great way to boost audience morale.

The idea behind it is smart, and it calls and makes connections in one's mind in all the right places while interpellating just the right way. Michelle Obama is also being exposed in the ad campaigns, which is a great way to make audiences make a good meaning President Obama. A very clever as that can appeal to the target audience, and the majority.