The common stereotype is that African American people like to eat at fast foods such as KFC or Burger King. Who knows who spread this racist belief or why, but the point is that sometimes by going along with it, you reinforce the racism and stereotype.
Mary J. Blige is an African American rapper and singer who accepted to do this advertisement above for Burger King, sort of to spice up their notoriety I guess. But my question is this; why did they choose an African American? The marketing techniques here are clear, as they are trying to focus on a very specific audience, thus reinforcing the stereotyping and (willingly or not) using racism as a means for advertising.
All these things intrigued me about this ad, but I also was intrigued by the lack of information on there. This ad has literally nothing to do with what Burger Kind offers in its meals, costs of meals, or something new they are adding. It is just a famous African American person posing with the logo.
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