Obama Campaign

The simplicity and meaning of this advertisement really caught my attention. First of, knowledge (semiotics) is necessary to make meaning of this ad, which is always good. Secondly and contrarily, the simplicity makes it easy to understand.

Blue- a color on the American flag, and a color Obama has taken to use because of the political party he supports. A punch line to ask the audience whether they are in or not really works in drawing them in and making them feel involved- something people are quick to spot and connect to if they can spot it in an ad. It can guarantee more effectiveness, which is what this ad is trying to do. The simplicity of it all doesn't make you feel like they're trying to push you and persuade you int anything ridiculous. Just information. Brilliant.