Racism and Sexism

"My secret to beautiful skin? I swallow." That tag line is obviously filled with sexual innuendos that could be deemed as very inappropriate, especially when the model is a woman. They also chose an Asian woman, which is a very interesting choice.

Just because the ad is promoting a product that has Asian medicinal ingredients does not mean they have to choose an Asian looking model. But of course, this is all part of the human brain process, and how the advertisers and audiences make meaning of the advertisement.

This ad intrigued me because not only do you not see ads with this kind of tag line very often, you also don't see Asian women in adverts in these kinds of poses. It is very unusual but does somewhat capture the attention of the viewers.