Michael Kors, a designer brand that creates mostly handbags, came up with this latest advertisement. What this ad is trying to portray is clear, in the eye of the innocent- a warm environment of adventure and fun to capture the shopper's attention. However in the eye of the beholder who knows how o make intelligent meaning, this ad is hiding hints of racism. While it can very well be argued that placing a black man in the background as the safari guide and the white models in the front is completely normal, placement of importance like that should be avoided at all costs.
Racism and the sensitivity surrounding this topic are bad enough without an ad like this to arouse more conflicts. I believe it is important that the creators of advertisements in today's industry should learn more about what we learn in making meanings, of the culture that surrounds each of us and how that influences the way we draw meaning from the things we see. It can be quite helpful.
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