Another thought provoking ad campaign. This would be mostly to boost the personality side of the Obama campaign, pushing people to see his humanity and make him a relatable character to the audiences.
The captions make you feel bad if you hate him, and make you feel sorry if you do to know that some people out there despise him. It's a win win scenario. The personification of "Obama's America" also sets this sense of American pride because American is for every American citizen and it doesn't mean that you're being dictatorial if you apply the same rules for the president. I quite enjoy this ad because people don't even think of presidential candidates as relatable people. That is the aim of this ad, and I believe it does it well.
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